Tag Archives: FTC

10 Social Media Must Haves For Your Corporate Compliance And Ethics Program

By Michelle Sherman Companies would be legally remiss not to add a social media component to their corporate compliance and ethics program. As we have seen and reported on, agencies such as FINRA, the FTC, and the NLRB are bringing complaints against companies arising from their social media activity or employee related activity, thus, highlighting … Continue Reading

Is Your Company’s Social Media Launch Ahead Of Its Compliance Program

By Michelle Sherman Many businesses are still coasting along enjoying the marketing advantages of social media without making sure they have a good compliance program in place. For every company with a Facebook fan page or Twitter account roughly 65 percent would admit they do not have a social media policy. For companies with a … Continue Reading

Before You Hire That Online Reputation Manager, Consider Your Legal Alternatives

By Michelle Sherman “Sticks and stones may break my bones, but words will never hurt me.” Think again. No one wants their reputation, the name of their business, or their products dragged through the mud on the Internet. There are now web specialists called “online reputation managers,” who claim to manipulate Internet search results so … Continue Reading

The Federal Trade Commission’s Proposed Framework For Consumer Privacy Protection – The Basics

By Michelle Sherman The preliminary Staff Report issued by the FTC earlier this month is the most aggressive effort by the FTC to date on the issue of online and mobile privacy generally. The preliminary Staff Report proposes a "do not track" mechanism along with an overall online privacy framework that would rigidly regulate how … Continue Reading

‘Astroturfing’ With Fake Reviews Exposes A Company to Legal Risk

By Michelle Sherman Web businesses have fueled the natural cynicism that consumers have when reading online reviews. There are too many reported instances of businesses or PR firms using employees or paid reviewers to post glowing reviews, and, in addition, mark as unhelpful negative reviews of their respective businesses.  … Continue Reading
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